Rank #2 · Fast fashion
Stockholm, Sweden · Founded 1947 · Foreign brand
Current rank
#2
Best rank (2021–2026)
#2
5-year trend
— unchanged
H&M entered Bulgaria in 2012 and has since become one of the country's largest apparel retailers, with a strong presence across Sofia, Plovdiv, Varna and Burgas malls and a growing home collection.
Visit official site →Women, men, kids and baby in one store.
Recycled and organic fabric collections.
Regular capsule drops with global designers.
Position in our annual Top Clothing Brands in Bulgaria ranking.
| Year | Rank | Change |
|---|---|---|
| 2026 | #2 | — |
